Cleanis Soap is a hilarious sexy novelty soap brand, that is located in Bozeman. They hired me to rebrand their soap company. The project was extensive with a new logo, apparel, labels, video graphics and website. It was a fun job, with tons of laughing involved.
My idea was to take the gross factor down a few notches, because the product is penis soap after all. I wanted the graphics to be a cartoony and to embody a fruity and bubbly look. Since the product is all about fun, I took a lot of inspiration from some of my favorite candy wrappers.